Poetry: The Barghest’s Revenge

I.

The Barghest rose from stirring gloom
Through creeping shadows of my room
The dangling keys about his wrists
Like tiny bells foretelling doom.

O’er to my bed he slithered, black
His skin mottled like mordant wax
All tufts of hair in ancient cysts
Sprouting from nose, toes, ears, and back.

With a voice smooth as mercury
Thus he whispered, musically
“Find you the door that matches this,”
And in his hand offered a key.

The toothed, black spindle in his palm
Was twisted, sharp, nine inches long.
Heavy as ages in my grip,
It filled my ears with eldritch song.

“Go you to Edinburgh, my dear,”
The monster said into my ear
“In Robert’s Close, when moonlight-kiss’d
By his name, you must dig near.”

“There you will find a secret trove
Buried ‘neath the roots and bones
With this key I to you inflict
The chance to see your sweet love, Rose.”

I did not ask him what he meant
I did not call him when he went
Drifting like some poisonous mist
To dissipate into the vent.

A year had passed since Rose’s death
Nights I spent whoring, whiskey-vexed
Her shape was still equally missed
On unwashed sheets only half dressed.

For every love has its goodbye
All bright flowers wither and die
Time and death, we cannot resist
And sirens stir in the decline.

 

II.

I left my silver weapons home
‘Twas ten good years since they had shone
Our land dreaming and safe adrift
At last its final devils gone.

We cleansed the highlands and the low
Purged clear loch to Roman stone
Bags of copper spilled through our fists
With not a monster left to roam.

The last ones fled, or hid, or died
I can still hear every black cry
Those loathing hexes, gravely hissed
The Barghests’ were no milder kind.

And now I traveled those same roads
Until that Royal Mile I strode
Robert’s Close, could such place exist?
The cobbles cursed under my brogues.

In Grassmarket, at last I found
An alleyway, all spectral-bound
A name was written in dark script
Of a prince who’d never been crowned.

I scored a shovel for my work
In rusted iron, solace lurked
Imagining my future tryst
I staked it in the hardened earth.

Three feet deep, lay a small casket
A crude, wicker, coffin-basket
Its hard shell made my shovel slip
I kneeled down and unlatched it.

Inside the box, a woman’s skull
But no, not human, not at all
The fangs, the hair, those silver wisps
All bound within a crown of awls.

 

III.

The Barghest rasped into my ear
“How could they bury my love here?
Give her a grave as poor as this?
Monster hunter, it was but fear.”

“During your righteous purge for men
You toxified my family’s den
Never will my wife part her lips
To sing our babes asleep again.”

“See you why I had to infect her?
Why your Rose never got better?
The great trouble with fairness is
Blood for blood just makes us wetter.”

Oh how I raged, debased, and howled
I slashed them, punched them, kicked, and scowled
But my foe had returned to mist
I lay amidst a leering crowd.

I was street-side, covered in filth
A madman preaching madmen’s ilk
I closed my eyes and reminisced
As watchmen drove me up the hill.

Now in my cell, dank, black, and bare
I can taste the old, piss-sour air
I dream of secret doors promised
And retch at demons hidden there.

‘Lurk’ BookBub Post-Mortem: How I Quadrupled My Sales and Doubled My Reviews in 30 Days

Hey friends. This is a breakdown (for educational purposes) about the outcomes of my recent free book promotion with BookBub for Lurk. It will probably not be of interest to you unless you’re a self-published or small press author, thinking about becoming a self-published or small press author, or are just really really into the process of marketing books (if the last one is you, you’re sick).

After about 30 days, the steady flow of reviews, KENP page reads, ebook and paperback sales is finally starting to peter off back down to my normal, pre-promotion levels, so I thought I would do a quick post-mortem to show how exposure really is everything, and that even giving away your ebook to thousands of people can be a huge boon to sales and visibility.

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Thankfully, not this.

The Promotion

Back in August, I was accepted to BookBub’s promotion newsletter for my first novel, Lurk. At the time, Lurk had seen some moderate success, but was still mostly unknown. I’d sold about 1,000 copies across all media, long since made back my initial $1500 investment in cover art + editing + promotion, and was taking in about $250-350 a month in combined royalties (ebook, paperback, audiobook, and KENP). Some authors may not wish to discuss sales and income but since my sales are pretty pathetic, and the purpose of this post is transparency, I don’t mind. When I was accepted for BookBub, the book had 26 reviews on Amazon, around 40 text reviews on Goodreads, and 100~ish ratings on Audible (my main source of sales).

I made my book free for five days. The BookBub promotion was on the first free day. For a free book promotion in the horror category, BookBub charged me $160 dollars. I opted for the free promotion rather than a $.99 or $1.99 promotion both because it was much cheaper, and because my main goal was not sales but exposure. I just wanted to get my book on as many people’s Kindles as possible, as I was confident that once most started reading it, they would be hooked and want to finish.

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26,000???!

The Initial Results

More than 26,000 people downloaded the book in the first three days of the free promotion. Reviews began flooding in almost instantly, most of them positive, some glowing – one lady said she thought I was Stephen King writing under a new pseudonym (she was being super nice, but that felt pretty good). Lurk reached the number one spot in all of its categories, and the number 4 overall (free) book on the Kindle store. For a brief moment, I got a taste of the pie that the very very very most successful of you self-pubs are eating, and it was awesome. Seeing my book hit those ranks alone was worth the $160 bucks I paid for the promo.

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The Aftermath

However, the real benefit came later, from Kindle Unlimited. Lurk is in Kindle Unlimited, something I never paid much thought to before this promotion, as I was only hitting about 10k KENP pages read every month (around $40). But at the height of the promotion, and for about two weeks after, I was getting 10k pages read or close to that every day. As of writing, I am still getting around 4k per day.

Because of this massive boost, my combined royalties for the past month are going to be over $1k. That is a milestone I honestly thought I would never reach in my writing career, much less with this book. In a way it feels like winning the lottery. There are many of you out there who probably see $1k as a bad month, but I write weird books about weird shit, my audience is niche, and I’m admittedly terrible at finding it, even worse at the whole marketing thing.

The first two weeks after the sale also saw my normal ebook and paperback sales get a massive spike. At one point I was moving 10 ebooks and 3-5 paperbacks a day. Again, shit numbers for some of you, but for me, this was huge. Audiobook sales hit a snag, though, which is interesting. A bunch of people who got the book for free during the promotion downloaded the audiobook through Whispersync, and maybe that particular well has gone dry, because the past month has been the worst for my audiobook sales since I released Lurk on Audible. Not complaining, but it is interesting.

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You knew this post would contain at least one Bryce Dallas Howard…

How Did This Promo Affect My Reviews?

As for reader reviews, that magic, ever-elusive phenomenon we all know is worth more to us than all the BookBub promotions under the sun – Lurk * currently has 65 reviews on Amazon, most of them verified. I’m a little bit peeved the top review is a 3-star review that talks about plot holes/character inconsistencies that are resolved in the first chapter … but I digress.

The vast majority of the new reviews on Amazon have been four and five stars. Lurk is currently sitting at around 300 ratings and 70 reviews on Goodreads. Goodreads in general is a bit of a tougher crowd, and the spread of positive to negative reviews is a little wider there. Still mostly positive, although I have seen some interesting trends on there that I haven’t seen on Amazon (like a few people one or two-starring several different editions of the book at once to lower its score).

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Beep beep, Ritchie

Conclusion

My conclusion is that the BookBub promo, if you can get it, is a massive boon to helping your book find its audience. I made back my $160 investment for the free promotion more than six-fold, got a ton of new reviews, and am extremely happy with the outcome of this promotion. It’s a myth to say that nothing good can come from giving away your book for free. I wonder how my results would’ve differed if I’d asked for a buck instead of nothing during the promotion, but I’m content enough with the results to not really care.

Dab of Darkness reviews ‘Corruption’

Corruption, the first book in my dark fantasy series “The Corruption Cycle,” is finally getting some reviews. This latest one from Dab of Darkness is my favorite one yet. Dab reviewed Lurk, too. There’s also a fun interview after the review in which I get to talk about bed bugs, Gene Wolfe, and other random stuff. One minor quibble: his name is Rat Keeper, not Rat Catcher 😅

Read the full review + interview here.

‘Corruption’ is out on Audible

A dishonored swordsman running from his past.

A city shrouded in dark magic.

An antihero born.

Daniel Harper was champion, until a single mistake destroyed his fencing career forever. With nothing left to lose, he flees to Eastern Europe, where he can start over… where he can be someone else.

In the exotic, lantern-lit crevices of a nameless city, Daniel meets two people who open very different kinds of doors than the ones he is searching for: the troubled flower girl Kashka, who holds the key to a nightmarish otherworld; and the enigmatic street magician and self-professed love tourist Ink, who has the power to bend others to his will.

As Daniel plummets into a downward spiral of hedonism and dereliction, he is tormented by macabre visions of a frozen world in endless darkness where an evil tyrant has stolen the sun, where humanity’s remnants fight to scrape out a cruel existence underground, and wandering spirits inhabit the bodies of the recently deceased. Daniel is doomed to return to this Night Country every time he falls into a deep sleep. But the longer he spends there, the more Daniel realizes his curse is anything but an accident….

Get it now

CORRUPTION gets a new (and vastly improved) blurb

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A dishonored swordsman running from his past.
 
A city shrouded in dark magic.
 
A girl with the key to a nightmarish otherworld.
 
An antihero born.
 
Daniel Harper was champion, until a single mistake destroyed his fencing career forever. With nothing left to lose, he flees to Eastern Europe, where he can start over… where he can be someone else.
 
In the exotic, lantern-lit crevices of a nameless city, Daniel meets two people who open very different kinds of doors than the ones he is searching for: the troubled flower girl Kashka, who holds a strange connection to the world of dreams; and the enigmatic street magician and self-professed love tourist Ink, who has the power to bend others to his will.
 
As Daniel plummets into a downward spiral of hedonism and dereliction, he is tormented by macabre visions of a frozen world in endless darkness where an evil tyrant has stolen the sun, where humanity’s remnants fight to scrape out a cruel existence underground, and wandering spirits inhabit the bodies of the recently deceased. Daniel has become a Visitor, one doomed to return to this Night Country every time he falls into a deep sleep. But the longer he spends there, the more Daniel realizes his curse is anything but an accident…
 
Part one of an epic duology, CORRUPTION is the vodka-drenched tale of when living by the sword goes wrong.
 
***
 
(Want more? You can read the first chapter here.)