Well… that’s only half-true.
My Eastern Europe-based dark fantasy/post-apocalyptic/Wizard of Oz on three bottles of vodka novel Corruption, Book one of the Corruption Cycle, has had an admittedly small number of readers since it hit Amazon two months ago. Much smaller than my horror debut Lurk, which seems to be selling better each month (especially on Audible). I never planned to make money writing books, and so the royalties I get from Lurk continue to be a pleasant surprise.
By comparison, Corruption doesn’t have a single review yet on Amazon, and none of the reviewers I reached out to before the book’s launch have gotten around to it yet. I have done exactly zero promotion for the book, which I know is not ideal. A few people have purchased it on Amazon or read it on KDP. But, so far, the book is still a complete unknown.
What’s the deal with my crappy sales?
There are a few reasons for the book being slow to launch, and I’m not ignorant to them; it is my fault for not putting a bunch of money behind it to buy ad space and promotion stuff right when it came out, which is the typical strategy indie authors use to get a book off the ground. My approach to editing was iterative. Some of the early drafts I sent to my beta readers or interested friends/family were pretty rough, which I could’ve waited on. I also don’t think the first blurb I wrote was very good, and made the book sound kind of boring. So I did the sensible thing and rewrote it, and the new blurb is a vast, vast improvement.
The last thing, and this is smaller but still important… I didn’t do my due diligence in getting reviewers lined up before the launch. Group psychology is a real thing when it comes to book sales. Readers want the books they pick up to already be vetted by other readers, because books take a lot more work than other forms of entertainment to truly enjoy. The reviewers I reached out to were people whose opinions I trust for good or ill, but they are all pretty popular, which means their to-be-read piles are gargantuan.
Word of mouth is king. If nobody knows your book exists, they can’t talk about or recommend it, can they? This is the precisely the conundrum I found myself in with Corruption. I needed exposure, but I know my flaws, and the biggest one by far when it comes to writing stuff is that I am terrible at self-promotion.
So I entered the book into Mark Lawrence’s Self-Published Fantasy Blog-off.
Dude, what the hell is the SPFBO?
The SPFBO is a contest held by best-selling grimdark author Mark Lawrence each year to shine a light on works by indie authors that fall under the umbrella of fantasy fiction that would otherwise go lost in the shit sluice that is book publishing in 2017. I don’t mean that every self-published book out there is shit. My books are both self-published (Lurk had a publisher, but they went under). No, “shit sluice” here only means that there are a ton of books out there – something like 1,000,000 e-books on Amazon alone – and getting yours noticed without the push of a big New York publisher behind you is near impossible without a fame-wave or mountains of disposable cash to ride on.
As far as exposure goes, the SPFBO is an indie author’s dream come true. Fantasy readers are voracious for new stuff to read, and the contest tends to filter for some truly awesome books. Authors who make it to the final round get a massive boost in eyeballs, if not sales, and it’s not just the fans who are watching. Josiah Bancroft, who wrote the Books of Babel, one of last year’s SPFBO finalists, just nailed down a book deal with a big New York publisher. How cool would that be? And he wasn’t the only one.
Anyway, the contest takes about a year to play out. But the initial feedback from the reviewers is in, and Corruption made the top 12 covers in the contest… out of a pool of 300! Go go go little book. Of course, a great cover doesn’t mean a book is good or bad, but it is absolutely true that the cover is the first thing that sells the book. I’m extremely proud of how Corruption’s cover came out, and think my designer, J. Caleb Clark, knocked it out of the park, capturing the story perfectly in a simple, clean image that really stands out on the shelf.
Take a gander:
Plan of Attack Moving Forward: Do More Stuff
I’m planning to really start pushing Corruption end of summer/beginning of fall. I just don’t have time or funds to do it seriously before then, and my experience getting Lurk airborne has taught me that it’s better to do it right than right now. The audiobook is in production, though, and should be on Audible in the next two or three months. I’m already hard at work on the sequel, which is tentatively titled Virtue.
If you dig grimdark fantasy/portals/end of the world stuff/tales of drunken debauchery in foreign countires or all of the above, Corruption may be just the dark fantasy fix you need. A link to buy the book is at the beginning of this article. The ebook is $5 and paperbacks are $18.